Blog Posts

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photo blog Samella Garcia FEB 14 2017

UX Saves Your Business Time and Money

User experience (UX) design has become an important part of many businesses' design and development process. This comes as no surprise since UX can increase conversion rates, sales, and brand loyalty. UX can also help save businesses a great deal of time and money. By carefully considering whom the user...

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photo blog Samella Garcia JAN 09 2017

Understanding the Design Thinking Process

Many companies and designers fall into the trap of thinking that design is only about what something looks like and that their only goal for a user interface is to make it look good. But that is not what design thinking is or should be. When you approach your next ...

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photo blog Samella Garcia DEC 08 2016

The Benefits of Performing UX Research

If you are not familiar with it, UX research focuses on developing a better understanding of user behavior, needs, experiences and motivations. This understanding is developed through both qualitative and quantitative methods. While many businesses do not perform UX research, the value is undeniable...

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photo blog Samella Garcia NOV 09 2016

4 Indispensable Tips to Improve Your Mobile User Experience

When it comes to mobile apps, user experience (UX) is paramount. If your UX is poor, users will quickly move on to another alternative, especially when there are several other similar apps available. Over the past few years we have seen the mobile channel maturing and right...

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photo blog Samella Garcia OCT 12 2016

Make Sure You Pay Attention to these Details of Your Mobile App

A mobile application's success can be due to a variety of factors, some are more important than others, but having a positive user experience is one that is essential for success. If you look at the mobile apps that are popular you will see that they are all apps that offer a great user experience.

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photo blog Samella Garcia SEP 15 2016

Mobile Application Design and Development Trends for 2017

As with most any field, new trends emerge every year. Some of them become part of the way things are done and stick around for years and some quickly fade away. When it comes to mobile app design, the trends are often driven by operating system updates and the emergence...

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photo blog Kimber Johnson SEP 09 2016

5 Powerful Tips to Improve the User Experience of Your Website

There is no denying the importance of a business's web site. Even in the mobile age, web sites are still essential business tools that allow businesses to interact with customers 24/7. But as with any technology, changes in design styles and other tools can make your web site...

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photo blog Kimber Johnson JULY 19 2016

Digital Experience Leaders Grow at Phenomenal Rate

These days, successful companies are investing in digital user experience and because they are doing so, they are becoming more and more successful day after day. According to a recent study by Primitive Logic where they looked at the performance of companies over the...

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photo blog Kimber Johnson JULY 19 2016

Essential Principles of Mobile UX Design Part 1

Even though, the language of a mobile phone and that of a laptop or a desktop is similar, our interaction and relationship with these two devices are vastly different. How, where, and when we use these devices varies a great deal, especially due to their User Interface (UI) and User Experience (UX.

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photo blog Kimber Johnson JULY 19 2016

Essential Principles of Mobile UX Design Part 2

UX design for any mobile based platform comes with its own set of essential principles. There are things a developer must always bear in mind whenever conjuring up new ideas in their head. Considering that smartphones have pretty much taken over the world it is a...